Attracting a new client is only half the job. The real value in your practice comes from turning that first appointment into a regular one. Loyal, returning clients are the backbone of a sustainable practice: they're more predictable, more likely to refer others, and far more cost-effective than constantly chasing new business. Here's how to build that loyalty.
Every reflexologist deals with this at some point: the client who cancels at the last minute, or worse, simply doesn't turn up. It's frustrating, it costs you money, and if you don't have a clear approach it can leave you feeling awkward about how to handle it. Having a policy in place and communicating it clearly makes this a much easier part of running your business.
Bookkeeping isn't the most exciting part of running your practice, but it's one of the most important. Get it right from the start and it becomes a quick, painless habit. Leave it and it becomes a stressful pile-up, usually discovered just before your tax return is due! Here are the basics to get you set up and keeping on top of things.
Pricing Your Treatments It's one of the questions we're asked most often by Members: "What should I charge?" There's no single right answer, but there is a right process for working it out. Getting it right early on will save you a lot of headaches (and lost income) later.
Whether through a well-written press release or a paid advert, featuring in your local paper will get you noticed. Coverage from Public Relations, apart from your own time and effort, is free.
Brand You
Building a brand is essential for long-term success. It is what makes you different from your competitors and fosters customer loyalty and trust. When you commence in practice, you are at the start of building ‘Brand You’.
Starting a business is an exciting yet challenging journey, especially in a competitive market. It's crucial to find ways to set your venture apart from the rest. To succeed, you need to differentiate your practice and make a memorable impression on potential clients.
As a business owner, leaving to have some time off for a week or two can feel a little overwhelming. Whether it’s for your summer holiday, a few days away or maybe the festive season, have a read for our top tips below on how to holiday-proof your business.
There’s no doubt that social media is one of the best ways of reaching your audience and new potential clients. However, one of the main things we hear from our Members is that they just don’t have the time to post on their various channels. Here, we’ve rounded up some tips which will hopefully help if you’re stuck in the same boat.
So you’ve set up your reflexology business, you’ve created your social media channels, but now what? We have come up with some post ideas for when you’re feeling less than inspired.
Do you use social media for your business?
Love it or loathe it, it’s an important and ever-growing way of getting your business across to potential customers. This is because your potential customers ARE on there, no matter your ideal demographic, and many people now use social media before Google when trying to find someone to carry out a service for them.
We all have some downtime, so at PR, we’ve put together a list of things that you can do to make you more motivated than ever, and approach your therapy business with a fresh outlook!
A major reason introducing the General Data Protection Regulation (GDPR) is because of the huge amount of personal data that is being processed nowadays. Information held about individual people has increased by 90% since the Data Protection Act (DPA) came into force almost 30 years ago.
Many times we have said that advertising is expensive and probably wasted money unless you have unlimited funds. It is said that you must advertise seven times before your message is noticed. Most who see the ad won’t need your services at that particular time.
Establishing yourself as a practitioner
These days it's second nature to open a web browser and search for everything from pizza delivery to holidays and help, including of course help from therapists. So as a practitioner being found “on-line” is important but it's not the end of your marketing story.
As a Member of PR, we want you to have as much exposure to potential clients as possible. In order to do this, we optimise your personal web page to be as visible as possible for search engines. However, we do need your help with just a few adjustments to your profile.
